Marketing Groups 3-8

Constituency Agenda

Constituency Liaison: Celeste Wroblewski cwroblewski@americanorchestras.org

Marketing Groups 3-8 are generously sponsored by SD&A Teleservices, Inc.

 

Monday, June 3
3:00pm-3:15pm
Cumberland 6, Level 3

Welcome & Introductions

 

3:15pm-4:15pm
Cumberland 6, Level 3

Roundtable Discussion
Discussion topics determined by a pre-Conference survey of marketing staff registrants from orchestra groups 3 through 8.

 

4:20pm-5:20pm
Cumberland 5, Level 3

Strategic Marketing Booster
Does your orchestra have a plan to bring in new audiences, retain current audiences, and engage your biggest fans? In this highly interactive session, participants—even those at organizations on a shoe-string budget—will journey through an orchestra Loyalty Ladder and identify best low-cost, high-impact practices for building and keeping audiences. You’ll leave, not just with a trove of new ideas, but with a new strategic planning tool.

Presenter: Robert Sweibel, Robert Sweibel Arts & Culture Consulting

 

Wednesday, June 5
11:15am-11:55am
Cumberland 6, Level 3

Roundtable Discussion
Discussion topics determined by pre-Conference survey of marketing staff registrants from orchestra groups 3 through 8.

 

12:00pm-12:30pm
Cumberland 5, Level 3

How to Create A Data-driven Culture
Orchestras are awash in data. How can they prioritize which data are important and make meaningful decisions from that data? This session provides a framework to help organizations move towards a data-driven culture.

Presenter: Steven Roth, Director Enterprise Consulting, Tessitura Network

Name badges for this event generously provided by TALASKE l Sound Thinking.