Marketing Groups 1-2

Constituency Agenda

Constituency Liaison: Celeste Wroblewski cwroblewski@americanorchestras.org

Marketing Groups 1-2 are generously sponsored by SD&A Teleservices, Inc.

 

Monday, June 3
3:00pm-3:15pm
Cumberland 5, Level Three

Welcome & Introductions

 

3:15pm-4:15pm
Cumberland 5, Level Three

Strategic Marketing Booster
Does your orchestra effectively attract first-timers? And bring them back for a second visit? And nurture long-time patrons? And harness the power of super-fans? In this highly interactive session, participants will undertake a brief yet powerful assessment of their organizations’ current marketing programs within the context of the Loyalty Ladder. You’ll leave, not just with a trove of best practices and new ideas, but with a new strategic planning tool for future assessment and prioritization.

Presenter: Robert Sweibel, Robert Sweibel Arts & Culture Consulting

 

4:15pm-5:00pm
Cumberland 6, Level Three

Roundtable Discussion
Discussion topics determined by a pre-Conference survey of marketing staff registrants from orchestra groups 1 and 2.

 

Wednesday, June 5
11:15am-11:55am
Cumberland 5, Level Three

How to Make More Data-driven Decisions
The Nashville Symphony is at the forefront of meaningfully incorporating analytics into marketing decisions. What lessons have they learned? This session explores Nashville Symphony's recent analysis of subscriber loyalty to demonstrate how to make informed, impactful decisions from data.

Presenters: Dan Grossman, VP of Marketing, Nashville Symphony and Steven Roth, Director Enterprise Consulting, Tessitura Network

 

12:00pm-12:30pm
Cumberland 6, Level Three

Roundtable Discussion
Discussion topics determined by pre-Conference survey of marketing staff registrants from orchestra groups 1 and 2.

Name badges for this event generously provided by TALASKE l Sound Thinking.