Location: Broadway Ballroom J-K, Level Two
For six years, Capacity Interactive (CI) has surveyed arts organizations to understand how they’re using digital marketing tools and how their digital marketing strategies are evolving…or not evolving. This session will highlight the key findings of CI’s latest Digital Marketing Benchmark Study, a survey of close to 200 organizations, and provide participants with, not only persuasive data, but also with case studies and knowledge of the best practices of digital marketers in the arts and cultural space.
Speakers: Shira Green, director of business development, Capacity Interactive
Idagio has generously sponsored the How Do Your Digital Marketing Strategies Compare to Those of Your Peers? session.