Location: Broadway Ballroom J-K, Level Two
Marketing must fill the house. Development must fill the coffers. And both must do this while sharing a limited database to achieve their goals. We will outline a cooperative, complementary approach to revenue-generation that not only engenders harmony between the two departments, but generates higher revenues, higher patron-satisfaction, and results in—at all levels—a more cohesive organization. Specifically, we’ll addresses coordinating timing, list sharing, staffing models that promote coordinated goals, messaging to reinforce organizational priorities, and proper use of technology. Participants will learn to orchestrate an environment that promotes productive outcomes for marketing and development that are patron-focused and goal-focused.
* Full participation in “Placing Patrons at the Center: Uniting Your Marketing and Development Teams” is applicable for 1.25 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.