Filtering by: Pre-Conference Seminar
Jun
3
8:00 AM08:00

Artistic Planning

Location: Music Row 1, Level Two

This Pre-Conference seminar is designed for anyone who has to consider the artistic work of their orchestra: executive directors, conductors, musicians, board members, and staff. It will survey everything from planning to programming and execution. Beginning with vision and overarching goals, we’ll look at what goes into making programs and cohesive seasons, considering the creative, practical, and audience dimensions. Balancing input from marketing, operations, and musician/board committees, as well as communicating programs and seasons effectively to internal and external audiences, are essential parts of successful programming.  Telling the story, generating excitement among the staff, and arousing the interest of the press, community, and audiences will be covered. And finally, we’ll look at putting it all together: working with guest artists and artist managers, setting rehearsal orders, creating compelling program notes, and more.

Speakers: David Dredla, association vice president, Artistic Administration of the Toronto Symphony; Martha Gilmer, chief executive officer, San Diego Symphony Orchestra

Cost: $255
$325 non-member

Made possible by generous grants from The Andrew W. Mellon Foundation and the National Endowment for the Arts.

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Jun
3
8:00 AM08:00

Foundations of Collective Bargaining

Location: Cumberland 5, Level Three

Presented by the Federal Mediation and Conciliation Service, this Pre-Conference seminar is an introductory course on current ideas and best practices in collective bargaining and negotiation. Exploring the dynamics of human behavior and other aspects of the collective bargaining process, the expert presenters will cover key skills necessary to be an effective bargaining team member and discuss how to prepare for various stages of the negotiation process.

Speakers: Barbara Owens, commissioner, Federal Mediation & Conciliation Service; Javier Ramierz, director, agency iniatives, Federal Mediation & Conciliation Service

Cost: $40*
*There is no charge for the seminar; a $40 fee per registrant is applied to defray food and beverage expenses.

Made possible by generous grants from The Andrew W. Mellon Foundation and the National Endowment for the Arts.

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Jun
3
8:00 AM08:00

New Strategies for Success in Audience Research and Development

Location: Cumberland 2, Level Three

Audience research can be immensely valuable, revealing the behavior and interests of your orchestra’s audience. But making sense of the results—all that data, all those stats—and determining how to proceed can be daunting. This two-part Pre-Conference seminar cuts through the clutter to show how audience research and cost-benefit analysis can give you fresh insights and understanding of your audiences—new and experienced—and how to address the problems of audience attrition, churn, and aging.

Part I: Using Data to Inform Audience-Building Strategies: Emerging Insights

In the first part of this Pre-Conference seminar, Bahia Ramos, director of arts at The Wallace Foundation, will share insights from The Wallace Foundation’s Building Audiences for Sustainability initiative, which over the past four years sought to answer the question: “How can arts organizations build new audiences while retaining current ones; how can these efforts contribute to financial health; and can the efforts be sustained?” Based on an analysis of 25 arts organizations’ ticketing data, Ramos and Wallace Foundation representatives will share some emerging trends consistent across the grantees; the deeper questions that were prompted; and the conversations that the data has sparked on the tradeoffs arts groups face when deciding which audience-building efforts are “worth it” for their organization. Orchestra professionals are encouraged to join a conversation about what your organization’s data can reveal, and how to think through audience-building efforts that are aligned with your organization’s values and purpose.

Part II: The Long Haul Model: A New Approach to Audience Development that Solves the Problems of Attrition, Churn, and Aging

Next, we’ll explore how one orchestra has rethought its approaches to understanding audiences—and forged new success. After a calculated change in audience development strategy five seasons ago, the California Symphony has doubled the number of tickets sold annually and nearly quadrupled the donor base. In this workshop, California Symphony Executive Director Aubrey Bergauer will share the details of The Long Haul Model, a disciplined approach across every segment in the database—from first time buyers to longtime donors—to open up the pipeline at all levels of patron engagement. You’ll learn how to implement the model, where to begin, when the model scales up to bigger budget sizes, why the board should care, and what the additional revenue looks like for your organization so that you can in turn better serve the art and the mission

Executive directors, artistic directors and other senior staff members are encouraged to join us for a conversation about what your organizations’ data can reveal, and how to think through audience-building efforts that are aligned with your organization’s core values and purpose.

Speakers: Aubrey Bergauer, executive director, California Symphony; Susan Nelson, executive vice president, TDC; Christopher Perez, vice president, TDC; Bahia Ramos, director of arts at The Wallace Foundation; Tonya Robles, vice president and general manager, Baltimore Symphony Orchestra; Christine Yoon, senior program officer, The Wallace Foundation

Cost: $255
$325 non-member

Made possible by generous grants from The Andrew W. Mellon Foundation, the National Endowment for the Arts, and The Wallace Foundation.

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Jun
3
8:00 AM08:00

Website Tools and Skills for Data-driven Decision-making

Location: Music Row 3, Level Two

Whether they are “technically-inclined” or not, this Pre-Conference seminar will both familiarize participants with no-cost website analytic tools, and impart the skills required to use them. At morning’s end, they’ll have a clear understanding of how to determine whether their organization’s website is or isn’t performing, and how to improve it in either case.

We’ll spend the first two hours focusing on Google Analytics (GA), a free and powerful tool orchestras can use to learn how users behave on their websites. We’ll cover how to navigate the platform, how to create key reports, and how to use more advanced functionality in GA to derive maximum benefit for the organization. Participants will engage in an interactive activity to identify key performance indicators (KPIs) for measuring overall website success.

Next, we’ll tour Data Studio, a new tool from Google that can be used to visualize Google Analytics data in easy to understand dashboards and reports. We will walk through how to build a dashboard using the KPIs identified in the Google Analytics segment.

Lastly, we’ll explore the benefits of data-driven decision-making derived from the employment of Google Tag Manager. And we’ll introduce the world of iterative optimization and A/B testing with tools like Google Optimize.

Regardless of their current technical proficiency, seminar participants will leave knowing what to do and how to do it. They’ll be inspired to make their organization’s digital infrastructure the best it can be.

Speakers: Jess Bergson, senior analyst, Capacity Interactive

Cost: $255
$325 non-member

Made possible by generous grants from The Andrew W. Mellon Foundation and the National Endowment for the Arts.

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Jun
3
8:00 AM08:00

Tying It All Together: Strategic Planning, Board Development, and Fundraising

Location: Cumberland 1, Level Three

Orchestra leaders must develop strategic plans that uniquely address the growing diversity in their communities, create robust fundraising programs to sustain and advance their organization, and develop their boards to meet their most critical needs for leadership. Sometimes board development, strategic planning, and fundraising efforts do not function in harmony for optimal results. This Pre-Conference seminar reveals best practices for bringing these three critical functions together to meet the goals of the organization.

From board recruiting and development to creating a fundable strategic plan, to setting the philanthropic plan in motion, Bob Swaney will help participants create a virtual cycle between board development, strategic planning, and fundraising that will help set the stage for the organization’s next growth cycle.

Speakers: Bob Swaney, founder & CEO, Robert Swaney Consulting

Cost: $255
$325 non-member

Made possible by generous grants from The Andrew W. Mellon Foundation and the National Endowment for the Arts.

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Jun
3
9:00 AM09:00

In Collaboration with the Conductors Guild: Behind the Curtain: The Music Director Search

Location: Music Row 2, Level Two

Each season, hundreds of conductors apply for open music director positions with American orchestras, large and small. Why do candidates advance? What happens behind the scenes? Join us for an in-depth look into the music director search process. The session will begin with a comprehensive overview, led by Henry Fogel, who will draw on his experience leading countless music director searches across the country. Dr. Julius P. Williams, president, Conductors Guild, and professor, Berklee College of Music, and Christopher Blair, president-elect, Conductors Guild and chief scientist and principal consultant, Akustiks, will provide the conductors’ perspective. We’ll also hear from three orchestra leaders who have just completed, or are in the final stages of a search, and what went into making a decision that not only affected their orchestra, but their community. The session will close with roundtable discussions, where participants can ask panelists questions in an intimate setting.   

Speakers: Christopher Blair, president-elect, Conductors Guild, Inc.; Henry Fogel, dean emeritus, Roosevelt University Chicago College of Performing Arts; Brittany Hall, executive director, Binghamton Philharmonic; Russell Jones, president & CEO, Stamford Symphony; Marc Thayer, executive director, Symphony New Hampshire; Julius Williams, president, Conductors Guild, Inc.

Cost: $255 including Conductors Guild members
$325 non-member

Made possible by generous grants from The Andrew W. Mellon Foundation and the National Endowment for the Arts.

 
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