Location: Music Row 1, Level Two
This Pre-Conference seminar is designed for anyone who has to consider the artistic work of their orchestra: executive directors, conductors, musicians, board members, and staff. It will survey everything from planning to programming and execution. Beginning with vision and overarching goals, we’ll look at what goes into making programs and cohesive seasons, considering the creative, practical, and audience dimensions. Balancing input from marketing, operations, and musician/board committees, as well as communicating programs and seasons effectively to internal and external audiences, are essential parts of successful programming. Telling the story, generating excitement among the staff, and arousing the interest of the press, community, and audiences will be covered. And finally, we’ll look at putting it all together: working with guest artists and artist managers, setting rehearsal orders, creating compelling program notes, and more.