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Artistic Planning

  • Omni Hotel Nashville 250 5th Avenue South Nashville, TN 37203 United States (map)

Location: Music Row 1, Level Two

This Pre-Conference seminar is designed for anyone who has to consider the artistic work of their orchestra: executive directors, conductors, musicians, board members, and staff. It will survey everything from planning to programming and execution. Beginning with vision and overarching goals, we’ll look at what goes into making programs and cohesive seasons, considering the creative, practical, and audience dimensions. Balancing input from marketing, operations, and musician/board committees, as well as communicating programs and seasons effectively to internal and external audiences, are essential parts of successful programming.  Telling the story, generating excitement among the staff, and arousing the interest of the press, community, and audiences will be covered. And finally, we’ll look at putting it all together: working with guest artists and artist managers, setting rehearsal orders, creating compelling program notes, and more.

Speakers: David Dredla, association vice president, Artistic Administration of the Toronto Symphony; Martha Gilmer, chief executive officer, San Diego Symphony Orchestra

Cost: $255
$325 non-member

Made possible by generous grants from The Andrew W. Mellon Foundation and the National Endowment for the Arts.

Earlier Event: June 3
Donor Desk Hours